This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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Practice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
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“If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP…
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For a time it was very fashionable to talk about a ‘culture of content’. This meant embracing content marketing to such an extent that the whole organisation not only understands…
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“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens…
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We first started looking at the question ‘What makes a great agency?’ by looking at the benefits of doing one thing well. In the case of content agencies, that means…
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To many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps,…
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This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function…
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The Michelin story should inspire any content marketing writer stuck with a brief for a less-than-sexy product. Sure, it’s easy to write sparkling copy to market fast cars, five-star hotels…
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Content Marketing World: Journalists vs. marketers This caught our eye, from the big annual content marketing shindig in Cleveland held in September, because Collective Content has its roots in journalism…
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‘Content marketing’ is a relatively new term. But although the phrase was first coined in 1996 the idea of brands delivering value, and not just the hard sell, to customers…
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