Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / 04/01/2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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11 essential content marketing links from Q4 20

By Tony Hallett / 04/01/2021

1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…

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11 essential content marketing links from Q2 20

By Tony Hallett / 25/06/2020

1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…

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More than words can say

By Aled Herbert / 30/10/2019

Here at Collective Content, we pride ourselves on our skill with words. We know that effective content marketing is as much about how you say something as it is about…

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11 essential content marketing links from Q1 19

By Tony Hallett / 17/03/2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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11 essential content marketing links from Q4 18

By Tony Hallett / 20/12/2018

1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…

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11 essential content marketing links from Q1 18

By Tony Hallett / 28/03/2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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The powerfully illiterate – the other reason for visual content

By Tony Hallett / 14/01/2016

Every day you see people writing about why visual content has become important. The crux seems to be that today we are bombarded with thousands of messages and that certain…

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Blog, feature or avoid? How to get the right content mix

By Aled Herbert / 19/05/2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Infographics – 5 ways to stop the rot

By Tony Hallett / 12/07/2012

We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…

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Blog post written – now do these 12 things

By Tony Hallett / 30/04/2012

Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…

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Social media policy as infographic –

By Tony Hallett / 18/04/2012

Readers of these pages know we end up mentioning social media policies regularly. We’re even toying with publishing a template. (Let us know if that gets your vote too –…

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