1. IT decision makers say skill shortages an obstacle during purchasing Skill shortages are the top obstacle for IT decision makers weighing new technology purchases, with 41 per cent reporting…
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1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
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1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…
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1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
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5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
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This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…
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I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…
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The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…
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We’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…
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