Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…
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“If you don’t have anything interesting to say as a brand, you’re just a product.” Spencer Baim, Chief Strategic Officer, Vice Media This is a damning statement. And we love…
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We first started looking at the question ‘What makes a great agency?’ by looking at the benefits of doing one thing well. In the case of content agencies, that means…
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“Marketing is art and science. For a while we over-indexed on art. Now we risk over-indexing on science.” Alicia Dietsch, Vice President of Marketing Communications & Operations, AT&T When Don…
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In the first article looking into the technology that drives modern marketing, we examined the basic principles behind martech. And how brands could take the first steps using the tools…
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If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…
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To many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps,…
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In today’s tech-driven world, consumers have never been savvier. At the tap of a fingertip, we can access content from reviews to blogs, articles to product demonstrations. This means we…
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We came across a great post today by The Sales Lion (@TheSalesLion) called 10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing (article no longer…
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Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
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“Understand the difference between a profile and a persona. A profile is the kind of person who would buy your stuff. Persona is insight on how buyers make decisions.” –…
Read MoreThis week’s content marketing landmark is a good example of how a company can develop and broaden brand appeal without really having any affiliation with its core product. Last time…
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