“Even when the body goes to sleep, the mind stays up all night, telling itself stories.” – Jonathan Gottschall, Author, The Storytelling Animal Sound about right? We all dream, after all.…
Read More
Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…
Read More
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Marriott International Today’s quotation says…
Read More
What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good…
Read More
This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function…
Read More
The Michelin story should inspire any content marketing writer stuck with a brief for a less-than-sexy product. Sure, it’s easy to write sparkling copy to market fast cars, five-star hotels…
Read More
We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
Read More
We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…
Read More
“Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.”…
Read More
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” Jay Acunzo, Vice President, NextView No…
Read More
Content Marketing World: Journalists vs. marketers This caught our eye, from the big annual content marketing shindig in Cleveland held in September, because Collective Content has its roots in journalism…
Read More
You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…
Read More