What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
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With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
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1. What CMOs predict will happen—or keep happening—in 2020 We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year. 2. 10…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…
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I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…
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What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
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How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…
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