publishing

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23

By Tony Hallett 10/10/2023

1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…

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Written By Tony Hallett10/10/2023
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Why editorial calendars are essential in content marketing

By Aled Herbert 11/22/2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

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Written By Aled Herbert22/11/2016
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Who are the main publishers’ content studios?

By Tony Hallett 10/10/2016

Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…

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Written By Tony Hallett10/10/2016
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Death of display ads? Never say never

By Tony Hallett 10/06/2016

This post first appeared on 22 September 2015.  A while back I asked my team at the large online publisher I worked at to imagine how the business would function…

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Written By Tony Hallett06/10/2016
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When content marketing is premium

By Tony Hallett 08/24/2016

By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the…

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Written By Tony Hallett24/08/2016
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Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert 03/04/2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

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Written By Aled Herbert04/03/2015
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LinkedIn’s big bet on content – and why traditional publishers should be worried

By Aled Herbert 01/22/2014

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…

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Written By Aled Herbert22/01/2014
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Newsletters – whatever works for you

By Tony Hallett 08/06/2012

Fresh from sending our own CC:UK email newsletter, it’s no secret that we work with clients on theirs. A lot. The biggest question we’re asked? “What is best practice?” Our…

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Written By Tony Hallett06/08/2012
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New media alert – T-shirts

By Tony Hallett 07/18/2012

That’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt. T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent…

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Written By Tony Hallett18/07/2012
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Our persona #3: Publishers

By Aled Herbert 07/16/2012

So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…

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Written By Aled Herbert16/07/2012
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Collective Content – six-month progress report

By Tony Hallett 06/12/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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Written By Tony Hallett12/06/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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