This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…
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Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…
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This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function…
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By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…
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Fresh from sending our own CC:UK email newsletter, it’s no secret that we work with clients on theirs. A lot. The biggest question we’re asked? “What is best practice?” Our…
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That’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt. T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent…
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So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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The last Friday of the month means it’s time for another Collective Content recommendation. We take someone we have worked with personally, explain what they do and give an idea…
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The way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
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