What are the latest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? In the first of a series, we…
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Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…
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You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
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Marketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we…
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Do a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites,…
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Who consumes a content audit? The reason I ask is that how to do a content audit is now pretty well documented (including by us) – but I’ve never seen…
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Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
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WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…
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Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…
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