1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
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Good numbers and facts are an essential ingredient in most B2B tech marketing content. They help ground often high-level thought leadership concepts in reality. Whether it’s for a white paper,…
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Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…
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Native advertising is no longer a mystery. And almost everyone in PR knows their ‘brand publication’ from their ‘brand storytelling’ – as you might expect. These are just two of…
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At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field,…
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What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…
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PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…
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Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In…
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Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
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How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…
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How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
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Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…
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