Collectivist

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Research: Why clients work with Collective Content 

By Tony Hallett 01/22/2025

Why do your customers choose you?   This is one of the biggest questions in business. Companies that don’t know the answer are flying blind.  We always ask this question of…

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Written By Tony Hallett22/01/2025
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Our words of the year

By Andrew Smith 12/17/2024

Collective Content’s words of the moment (WOTM) appear in our monthly newsletters. They are sometimes new words, or simply words having their day in the sun.   Our sweet spot…

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Written By Andrew Smith17/12/2024
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A white sign with the words "YOU ARE NOT ALONE" in bold, capitalised text the sign is on a mesh fence, with greenery behind in the background.

Why a defined process gets the best content results

By Becky Thompson 10/03/2024

This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…

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Written By Becky Thompson03/10/2024
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Small partner, big ambition – how I show what’s possible

By Becky Thompson 09/25/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…

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Written By Becky Thompson25/09/2024
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A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

By Tony Hallett 05/20/2024

I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…

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Written By Tony Hallett20/05/2024
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Covid, career search and Collective Content

By Eve Michell 12/22/2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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Written By Eve Michell22/12/2020
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Why do we have staff around the world?

By Tony Hallett 02/25/2019

Why do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…

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Written By Tony Hallett25/02/2019
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Quality work – why I constantly assess our agency model

By Tony Hallett 11/05/2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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Written By Tony Hallett05/11/2018
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Content marketing trends. #1 Gifographics

By Aled Herbert 05/08/2018

What are the latest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? In the first of a series, we…

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Written By Aled Herbert08/05/2018
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Marketing Automation: How to keep it human

By Aled Herbert 11/01/2016

What is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media…

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Written By Aled Herbert01/11/2016
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Who needs WriteNow – the new on-demand content service?

By Tony Hallett 10/25/2016

We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…

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Written By Tony Hallett25/10/2016
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Content Marketing Landmarks: Microsoft’s Channel 9

By Aled Herbert 10/20/2016

If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…

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Written By Aled Herbert20/10/2016
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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