Collectivist
Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
Read MoreOur words of the year
Collective Content’s words of the moment (WOTM) appear in our monthly newsletters. They are sometimes new words, or simply words having their day in the sun. Our sweet spot…
Read MoreThis is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
Read MorePlagiarism Week – why?
I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…
Read MoreCovid, career search and Collective Content
July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
Read MoreWhy do we have staff around the world?
Why do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…
Read MoreOn my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
Read MoreContent marketing trends. #1 Gifographics
What are the latest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? In the first of a series, we…
Read MoreMarketing Automation: How to keep it human
What is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media…
Read MoreWe recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…
Read MoreIf you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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