Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…
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As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
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Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
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1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…
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Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
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Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
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What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
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International Women’s Day is celebrated on only one day each year. Here at Collective Content, we recognise that trying to encapsulate an entire gender’s accomplishments, even just in one field,…
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1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
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As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
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With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
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