1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…
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One thing that we’re really proud of at Collective Content is the number of referrals we get from clients. It’s the highest vote of confidence to recommend us to a…
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Getting quality content from an agency requires more than a brief email or call and keeping your fingers crossed. By not properly preparing the ground, you can discover that content…
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1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…
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Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…
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1. What CMOs predict will happen—or keep happening—in 2020 We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year. 2. 10…
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How do you measure the value of your content? Can you even measure it? Because if it has value, someone will give you something for it. In media (both old-school…
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Spare a thought for the humble content marketer. He or she can spend hours researching, creating and promoting content, only to be questioned on its impact. Even the teams at…
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1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…
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I do a lot of research online, visiting both news sites and corporate sites. An increasing number of sites demand I register before I can access any useful information. The…
Read MoreGet inside any creative’s head and you’ll find a world of chaos. Breaking news, trending topics, customer pain points – the list is endless. An editorial calendar is the key…
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Here at Collective Content, we pride ourselves on our skill with words. We know that effective content marketing is as much about how you say something as it is about…
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